CLEVER BETSY’S APPROACH TO MEETING THE
“TRIPLE BOTTOM LINE” PHILOSOPHY

(See Wikipedia - http://en.wikipedia.org/wiki/Triple_bottom_line for an expanded definition of this theory that emphasizes the importance of structuring business to benefit people, planet and profit.)

REGARDING PEOPLE

ARTISTS
Artists can do their best work when they aren’t stressed out about deadlines, money and how to sell. Providing clear deadlines, a network of other artists, supplies, division of labor and “patrons” enables artists to produce the pieces they’ve always dreamt of creating.